Following the marketing adage that you service at and communicate with customers where they are, it is reasonable to assume business-to-business marketers may not immediately see the value of social media participation based on where their customers are currently consuming content. From a communications perspective, it is important to acknowledge the 700,000,000 million Facebook and 100,000,000 Twitter registrants increasingly utilizing search functions provided by these services. At 300,000 new user registrations per day http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.html , Twitter and Facebook need to be considered as part of the SEO effort.
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