As today is Halloween, I ran across a tweet promoting an e-card that poked fun at Google + that read: If you want to visit a real graveyard this Halloween just log back into to Google + http://some.ly/sqeYbM . While the exact number of Google + users and the growth rate of users is precisely unknown, the last count I read is somewhere in the range of 50 million users, adding users at a clip of 2 million per day. While the fate of the social network is largely unknown, success has historically sided with the market leader in maturing markets.
After reading Ray Wang’s blog post – Moving from Transaction to Engagement – http://bit.ly/vzPtI0 , I was inspired to better understand Google’s interest in the enterprise market. Searching the enterprise site http://bit.ly/upqe7T , I had no luck finding Google + bundled or even mentioned in the list of solutions. If you buy Wang’s assertion that an organic and social layer on top of processes and transactions provides optimal organizational outcomes, it would stand to reason a social enterprise market will grow.
While I have no vested interest in Google’s success in this market, it would be a shame if a good product and a great brand failed to address and perhaps define the social enterprise market.